About Jakob Trollbäck

Jakob Trollbäck is the main architect behind the language and visual identity of the UN’s 17 Global Goals, which were launched in 2015. He is also one of the initiators of the Inner Development Goals, a framework of the individual skills and qualities needed to accelerate the work toward Agenda 2030. In 2017, Jakob founded The New Division, which is a consulting agency that supports companies and organizations to strengthen and activate their sustainability work.