About Jakob Trollbäck

Jakob Trollbäck is the main architect behind the language and visual identity of the UN’s 17 Global Goals, which were launched in 2015. He is also one of the initiators of the Inner Development Goals, a framework of the individual skills and qualities needed to accelerate the work toward Agenda 2030. In 2017, Jakob founded The New Division, which is a consulting agency that supports companies and organizations to strengthen and activate their sustainability work.


March 21, 16:35

The people making innovation happen

In 2015, the Sustainable Development Goals gave us a comprehensive plan for a sustainable world by 2030. The 17 goals cover a wide range of issues that involve people with different needs, values, and convictions. There is a vision of what needs to happen but progress is slow. The Inner Development Goals aim to provide a framework to help individuals and organisations become more effective in the work towards greater sustainability and well-being.